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Interactive Wall Projections
An intuitive interactive presentation for public spaces |
Interactive walls are large scale interactive projections created by one or multiple data projectors combined with camera tracking technology, which is used to monitor the movement and position of visitors passing by in front of the wall. The solution has a wide range of applications, from life-sized immersive environments and walk-throughs for architectural simulation, to interactive billboard advertising. Since no touch is required, the interactive content may be out of reach for the user, but can still be activated and navigated by trigger points underfoot.
Interactive walls can be anything from 3 metres up to 20 metres or more depending on the amount of data projectors and tracking cameras deployed. The sheer scale of the projection, combined with sound, creates a highly immersive environment which draws a customer or visitor into your ‘world’ as an active participant, thus gaining multi-sensory attention for your learning or marketing content.
Applications of interactive wall applications have included:
- Explorative photorealistic environments for tourism centres, with teaser information or advertising about activities in the region,
- Event timelines for museums and corporate visitor centres,
- Non-linear narratives and product presentations with video characters addressing the user as they approach.
Formula D Interactive’s creative team looks forward to developing a unique interactive wall application for your specific environment or product
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